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Yes, It’s Me!
Rachel Sammons

Senior Brand Strategist +
Audience Behavior Specialist

known for transforming ideas & data into reach, retention, and revenues.

Senior Brand Strategist + Audience Behavior Specialist known for transforming ideas & data into reach, retention, and revenues.

Expertise in

Brand Strategy


Audience Insights


GTM Campaigns

With a history of achieving results on-time with signifcant ROI and ROAS.

Cartoon Network

100 Days of Summer Partnership

Case Study

100 Days of Summer Partnership

Case Study


HEADWORD!

Angel Studios: Quokka’s Wildlife

Case Study

Angel Studios: Quokka’s Wildlife

Case Study


Cox Automotive

Kelley Blue Book

Case Study

Kelley Blue Book

Case Study


Cox Automotive

Autotrader

Case Study

Autotrader

Case Study


recollection

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A collection of what-could’ve-been.

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You’ve made it this far – Want to know more about me?

04

Little Known Facts:

01. Graduated: USC Film & TV School, BA – Critical Studies
(Cum Laude)
02. Awarded: Leukemia Lymphoma Society Woman of the Year
03. Sailed: Transatlantic crossing as crew member – Schooner TeVega – Historic 156’ two-masted, gaff-rigged Schooner

04. My Grandfather bred an award-winning, internationally registered camellia (ornamental flower) with my namesake which is one of the most popular varieties in Japan.

Isn’t it pretty?!

16+

Years in Leadership Roles For Entertainment & Family-Focused IP

2024 – Present

CONSULTING – VARIOUS CLIENTS

Brand Strategist & Audience Insights Architect

2022 – 2024

WORTHPOINT CORPORATION

VP of Marketing

2021 – 2021

MOTORSPORT NETWORK

Director of Marketing

2016 – 2020

COX AUTOMOTIVE

Director of Market Intelligence & Research

2008 – 2015

CARTOON NETWORK

Senior Director of Consumer Marketing

1999 – 2008

CARTOON NETWORK

Marketing Roles of Increasing Responsibility

$10Billion+ in Combined Revenues

Collaborations & Capabilities

Collaborations:
I’ve partnered with teams – from startups to multi-billion dollar corporations – uncovering what truly motivates their audiences; then turning those insights into smart, actionable strategies that build brands people care about so their business grows.

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Capabilities:
– Developing and aligning value propositions, products, and audience insights to build trust, drive growth, and increase retention.
– Translating complex data and insights into clear, compelling user experiences for B2C and B2B partners.
– Data-informed UX, marketing positioning, and brand credibility.

10K+

Hours invested in each core competency

■ Brand Positioning

■ B2C + B2B Marketing

■ Partnership Management

■ PR + Influencer Campaigns

■ Market Research + Insights

■ Cross-Functional Teams

■ Brand Evolution

■ IP Strategy Development and Deployment

6 Things That Define Me

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The Thing You’ll Surely Hear Me Say is, “——”

A Rachel-ism that will help understand why you are unique, useful, and unignorable.

The Most Important Thing I’ve Learned is…

A Rachel-ism that will help understand why you are unique, useful, and unignorable.

The Thing You’d Never Hear Me Say is, “——-”

A Rachel-ism that will help understand why you are unique, useful, and unignorable.

The Thing People Most Often Say About me is, “——”

A Rachel-ism that will help understand why you are unique, useful, and unignorable.

The Thing That Has Helped The Most in My Career is…

A Rachel-ism that will help understand why you are unique, useful, and unignorable.

The Thing Most Surprising to People About Me is…

A Rachel-ism that will help understand why you are unique, useful, and unignorable.

Where do we go
from here?

rachel@rachelsammons.com


Linkedin.com/in/rachelsammons


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Rachel Sammons

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