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Yes, It's Me!
Rachel Sammons
Senior Brand Strategist +
Audience Behavior Specialist
known for transforming ideas & data into reach, retention, and revenues.
Senior Brand Strategist + Audience Behavior Specialist known for transforming ideas & data into reach, retention, and revenues.
Expertise in
With a history of achieving results on-time with signifcant ROI and ROAS.
You've made it this far - Want to know more about me?
04
Little Known Facts:
01. Graduated: USC Film & TV School, BA - Critical Studies
(Cum Laude)
02. Awarded: Leukemia Lymphoma Society Woman of the Year
03. Sailed: Transatlantic crossing as crew member - Schooner TeVega - Historic 156’ two-masted, gaff-rigged Schooner
04. My Grandfather bred an award-winning, internationally registered camellia (ornamental flower) with my namesake which is one of the most popular varieties in Japan.
Isn't it pretty?!
16+
Years in Leadership Roles For Entertainment & Family-Focused IP
2024 - Present
CONSULTING - VARIOUS CLIENTS
Brand Strategist & Audience Insights Architect
2022 - 2024
WORTHPOINT CORPORATION
VP of Marketing
2021 - 2021
MOTORSPORT NETWORK
Director of Marketing
2016 - 2020
COX AUTOMOTIVE
Director of Market Intelligence & Research
2008 - 2015
CARTOON NETWORK
Senior Director of Consumer Marketing
1999 - 2008
CARTOON NETWORK
Marketing Roles of Increasing Responsibility
$10Billion+ in Combined Revenues
Collaborations & Capabilities
Collaborations:
I've partnered with teams - from startups to multi-billion dollar corporations - uncovering what truly motivates their audiences; then turning those insights into smart, actionable strategies that build brands people care about so their business grows.
Capabilities:
- Developing and aligning value propositions, products, and audience insights to build trust, drive growth, and increase retention.
- Translating complex data and insights into clear, compelling user experiences for B2C and B2B partners.
- Data-informed UX, marketing positioning, and brand credibility.
10K+
Hours invested in each core competency
■ Brand Positioning
■ B2C + B2B Marketing
■ Partnership Management
■ PR + Influencer Campaigns
■ Market Research + Insights
■ Cross-Functional Teams
■ Brand Evolution
■ IP Strategy Development and Deployment
6 Things That Define Me
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The Thing You'll Surely Hear Me Say is, "------"
A Rachel-ism that will help understand why you are unique, useful, and unignorable.
The Most Important Thing I've Learned is...
A Rachel-ism that will help understand why you are unique, useful, and unignorable.
The Thing You'd Never Hear Me Say is, "-------"
A Rachel-ism that will help understand why you are unique, useful, and unignorable.
The Thing People Most Often Say About me is, "------"
A Rachel-ism that will help understand why you are unique, useful, and unignorable.
The Thing That Has Helped The Most in My Career is...
A Rachel-ism that will help understand why you are unique, useful, and unignorable.
The Thing Most Surprising to People About Me is...
A Rachel-ism that will help understand why you are unique, useful, and unignorable.
